ADAMA
Canada
Agency: Show and Tell
Ask any farmer—agriculture is full of unknowns. Our campaign showed that when it comes to crop protection, ADAMA Canada has the answers they’re looking for.
This campaign concept was ideated by the Creative Director, but all copy seen below came from yours truly.
High-level brand messaging spoke to ADAMA’s purpose.
In product ads, we tailored the format to specific crops and solutions.
All digital ads led growers to landing pages that also leverage the campaign concept.