Show and Tell
Agency: Show and Tell
A lot went into showing off the agency’s expertise. I helped at every stage: ideating article ideas, interviewing subject-matter experts (SMEs), writing the content and developing thumbnail images.
Note: The articles on Show and Tell’s site are attributed to the SMEs, not myself.
Institutional advertising is still about selling. Is your audience buying it?
How do you sell something you can’t see, touch, or hold?
Institutional advertising doesn’t aim to sell products, but it does ask audiences to buy something—a perspective, and we do that by sharing information that can change opinions.
Time is money: Custom software can help you save it
How much time do you and your team spend figuring out confusing software features? Or struggling to find workarounds for missing features? Or taking Tylenol to quell the headache onset by these inefficient systems?
If your answer is anything but “none,” it’s too high.
Why you need to shift from Lead Generation to Demand Generation
Just like the rotary phone and the VCR, things just go out of style. It’s out with the old, in with whatever makes our lives easier (and makes more money).
The same goes in our industry. Marketing tactics that worked wonders way-back-when don’t translate to today’s generation of clients, customers and prospects.
I also helped write promotional materials for the articles, such as this e-blast.
Rather than tease content to drive clicks, we aimed to make the promotional pieces themselves fully interesting and useful.
We took the same approach with social content.
On TikTok and Instagram, our SMEs provided a bite-sized version of the articles in video form, with the caption providing more info and leading people to the website who for the full story.
As you can see, I myself appeared in some content. Absolute cinema.